Simple Mills is committed to advancing regenerative agriculture. In order to positively impact people and the planet, Simple Mills needs to first understand current baselines, including their carbon emissions.
Simple Mills has partnered with HowGood, an independent research company and sustainability intelligence platform, to make the data collection and analysis process easier for their suppliers, and offer you additional ways to leverage your sustainability efforts.
Supplier Portal for Simple Mills Suppliers
SIMPLE MILLS PRACTICES SURVEY
FAQs and Instructions for Direct Simple Mills Suppliers
"Our supply chain offers the largest area of opportunity for Simple Mills to advance the adoption of regenerative agriculture – and trusted relationships directly with suppliers, farmers, and the communities embedded throughout our ingredient value chains are critical to this work."
Partnering for Sustainability
ContinueHow it works
STEP ONE
First, choose the growers you’d like to participate. Please select the number of growers to participate based on number of crop acres needed to fulfill annual Simple Mills volumes sold in CY2024. It is better to overestimate in case we do not receive a response from all growers.
STEP TWO
Click the button below to access the survey, and send that survey to each one of your growers to fill out individually. If you are planning to fill it out on behalf of a grower, prepare with them in advance for the data needed, and enter data into the survey per grower.
Access the survey link to send to growersSTEP THREE
Based on the answers provided, HowGood will calculate the carbon footprint of your ingredients and share that data with Simple Mills. A Sustainability Scorecard with the carbon footprint, as well as an in-depth impact analysis, will be available to you.
What's in it for me?
As a supplier, you are a critical link to reducing the impact of the food industry at large. HowGood is committed to creating a frictionless process for you, your growers, and your customers like Simple Mills to collect, analyze, and act on high quality sustainability data.
To thank you for your participation, HowGood will provide the following:
To thank you for your participation, HowGood will provide the following:
Sustainability Scorecard
- Compete carbon footprint for any product
- Industry benchmarking
- Eligible sustainability claims
- Options for utilizing the scorecard for internal decision-making or additional requests
Sustainability Consultation
- In-depth analysis of your products’ performance
- Discussion of any quick wins for improving your impact
- Opportunities for bringing your survey reporting to scale with additional customers
- Quantified representation of how you stand out
Simple & Secure Process
- The survey won't ask for anything your growers don’t already know: we're looking for growing practices, not sustainability metrics
- You can speak with a HowGood representative for help at any point
- We are committed to data security. You choose whether to make your results available to Simple Mills only, or discoverable by other brands
Here's what the survey looks like:
Here's how we protect your data:
Frequently asked questions
Do I need to create a login or account to complete the survey?
No, we’ve made this process as easy as possible and eliminated any extra or unnecessary steps. Simply complete the survey, along with your name, farm name, and email address, and you’re good to go!
What types of information will the survey ask for?
The survey will ask for the following information for each commodity:
- General information of the person filling out the survey
- Farm-level questions, including natural landscape, wage, and farm size
- Name of the material and commodity type
- Soil/Tillage practices
- Water practices / usage
- Fertilizer practices / usage
- Standards and certifications
How can I see the results of the survey?
When you provide your email to access the online survey, you can opt-in to see the results of the surveys submitted on behalf of your growers. Also, you can also reach out to support@howgood.com to see your results.
As a direct supplier, can I submit the survey on behalf of my grower?
In order to get the most granular and accurate information, we recommend growers fill out this survey. However, if you are unable to get your grower to submit the survey, you can submit a survey response that best represents the majority of your growers’ agricultural practices.
How many responses do we need to account for the volume sent to Simple Mills? i.e. How many submissions do we need to feel confident? What if I'm a supplier who works with 1000's of farmers?
As the ingredient supplier, you will know which growers in your network best represent Simple Mills’ volumes and products. Please select the number of growers to participate based on the number of crop acres needed to fulfill annual Simple Mills’ volumes sold in Calendar Year 2024. It is better to overestimate in case we do not receive a response from all of your growers. Record the number growers you plan on sending this survey when providing your email to get access to the survey
What if my growers don't have access to a computer?
Growers can complete the survey using a cell phone, tablet or computer as long as they have internet access. In the absence of internet access, suppliers can use their normal communication methods, such as a phone call, to communicate with their growers and fill out the survey on their behalf.
If I'm a supplier who purchases ingredients via a miller or other middleman and I do not have direct contact with the grower, who should be filling out the survey?
Similar to a direct supplier, a miller can forward the survey to their grower. In the absence of this option, the miller can fill out the survey on behalf of their growers.
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