Normative integrates HowGood into new Vertical Carbon Data Module to enhance food & agriculture reporting
October 3, 2025
Setting a new standard for carbon reporting in food and beverage
Stockholm, October 2, 2025 – Normative, the market-leading carbon accounting platform, today announces a new partnership with HowGood. Through the partnership, Normative expands its Vertical Carbon Data Module, unlocking ingredient and farm-level emissions data directly in the platform. The partnership enables food and beverage companies to access unparalleled granularity, helping them report with confidence and take meaningful action on their climate targets.
Food and beverage companies face some of the most complex climate challenges: agricultural practices that vary by geography, supplier, and season; shifting consumer demands; and intensifying regulatory and investor scrutiny. HowGood addresses these challenges with 20 years of food industry research and the world’s largest agricultural emissions database, offering 90,000 crop- and location-specific emission factors. This depth of data allows companies to distinguish between conventional and regenerative methods, assess land-use impacts, and track the climate footprint of their agricultural sourcing decisions with greater accuracy.
About the HowGood partnership
Normative’s audit-grade carbon accounting engine, trusted for its alignment with global standards and full scope 1–3 coverage, now integrates HowGood’s agricultural data directly into its workflows. Normative customers who require additional granularity can access this new Carbon Data Module to strengthen reporting, pinpoint agricultural hotspots, and prioritize climate actions without leaving the Normative platform.
This partnership reflects the growing demand for connected carbon systems, bringing together detailed agricultural inputs with corporate-level reporting. By linking procurement decisions directly to company-wide climate performance, companies can better identify hotspots, strengthen disclosures, and accelerate reductions.
Delivering granularity where it matters most
The partnership reflects a shared commitment to helping food and beverage companies gain actionable insights, improve reporting accuracy, and make data-driven decisions across their agricultural supply chains.
HowGood’s agricultural emissions data brings valuable depth and credibility to the Normative platform. By making this data available through our Vertical Carbon Data Module, we can offer food and beverage companies more detailed insights to strengthen their carbon accounts. This partnership is part of our ongoing commitment to collaborate with data providers across sectors, helping businesses build confidence in their reporting and move forward on their climate goals. - Sebastien Blanc, CEO of Normative
Partnering with Normative allows us to bring the depth and specificity of HowGood’s agricultural emissions data directly into a leading carbon accounting platform. By integrating our dataset into the Vertical Carbon Data Module, we can support food and beverage companies with more accurate, actionable insights across their supply chains, enabling better decisions, more credible reporting, and faster progress toward climate targets. - Michael Streitberger, Head of Partnerships at HowGood
Expanding the Vertical Carbon Data Module
The integration also builds on Normative’s recent investments to expand coverage in food and agriculture, including:
- More than 2,500 new agri-food emission factors from leading databases
- An enhanced FLAG emissions model, complete with a dedicated dashboard for land-related reporting
Looking ahead, Normative will extend this module by partnering with experts in other high-impact industries, giving every customer the same seamless, audit-ready workflow, no matter where their emissions arise.
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About Normative
Normative is an enterprise carbon platform empowering businesses to navigate sustainability disclosures and the net-zero economy. The platform provides comprehensive emissions calculations and ESG data consolidation, enabling companies to set targets, plan reductions, engage suppliers, and report for CSRD and other disclosures. Leading businesses trust Normative’s auditable calculations and data management, network of supply-chain insights, and experienced climate consultants. Headquartered in Stockholm, Sweden, Normative aims to accelerate the transition to net zero by partnering with leading climate change organizations including the UN.
About HowGood
HowGood is a sustainability research company and SaaS platform powering large-scale product footprinting for the food industry. HowGood’s database of more than 90,000 agricultural emission factors is the largest in the world, enabling accurate measurement of environmental and social impact across the food and beverage supply chain. Working with leading brands, suppliers, retailers and foodservice providers, HowGood supports climate reporting, supply chain decarbonization, and green claims to drive a more sustainable and regenerative food system.
