Report
Regenerative Agriculture Industry Map
The Regenerative Agriculture Map by Kiss the Ground and HowGood
- The transformation from fringe concept to global movement
- Quantifying unprecedented growth, global reach and financial scale
- What it takes for systems integration across value chains
- Investment, adoption, and market signals for major food companies
The Regenerative Agriculture Map by Kiss the Ground and HowGood
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Charting a Decade of System-Wide Growth
What's inside
The Regen Ag Industry Map 2025 documents a continued surge in the global adoption of regenerative agriculture, with 1,192 organizations across at least 49 countries now publicly using the term. Originally launched as a grassroots tracking effort, the project has evolved into a powerful tool for visualizing and validating the growth of a movement. This year’s edition, a joint collaboration with Kiss the Ground, reflects a significant expansion of research and methodology to enable more granular geographic data collection. With farms now representing the largest category of participation—surpassing consumer brands for the first time—the data shows regenerative agriculture taking root at both the grassroots and corporate levels.
Trusted by enterprise food companies
HowGood powers sustainability intelligence for many of the world’s largest food companies, including CPGs, retailers, food service and suppliers.
"Our customers need holistic, sustainable ingredient solutions to meet consumer and regulatory demands for greater transparency. Partnering with HowGood provides third-party validation of the sustainability impact of our ingredients and enables our customers to confidently make informed decisions.”
- Brian Nash, VP of Corporate Sustainability at Ingredion
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