White Paper
State of Sustainability Marketing in Retail
The decisions retailers make – including which products they put on shelf, how they design and position their own brands, and what their sourcing policies and standards are – is one of the most powerful forces in the food system.
This report lays out the current sustainability marketing landscape for retailers and provides pathways to measuring, reducing, and communicating impact to improve overall sustainability, build consumer loyalty, and grow profit margins.
- The current state of sustainability marketing in retail
- The sustainability landscape for retailers
- Paths to reducing impact via utilizing effective sustainability claims
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